Xoom Rebrand

Xoom your money around the world.  Xoom from here, xoom to there!  While working at TD, I ws on a team of five people to rebrand this company. Xoom is a money transfer company that exists online only, sends money quickly, and has very low fees. I specifically worked on the logo mark itself as well as creating activations for the brand.


Before

  After

            


Sketches

As you can see above, Xoom was just looking for a little cleaning up of their current look. We kept the concept of an arrow and wanted to change the type to something that seemed more friendly and approachable. 


Icons and Illustrations

Since an arrow was present in the logo, we brought it to the icons and illustrations.


Bringing it to Life

The team and I created a few activations to deliver to the great people at Xoom. Since they are a local San Francisco company, we wanted to create things that were unique to SF - such as bus stops and their office space! 

We also proposed a few ideas for their app and website. It was all up them if they wanted to use the concepts, these were just some ideas and ways to display tone of voice as well as utilize the illustrations.