Sharp or Rounded? Tall or Short?
Always beginning with research, I took a look at competitors, other mapping companies and other tech companies. I met with the CEO and VP of Product to come up with some keywords that spoke to what Mapsense wanted to portray. Since they are a startup, this sense is ever changing, but we at least had somewhere to start.
Mapsense wanted to focus on:
Vault (of information), Global, Data Driven
DOWN TO THE NIDDY GRID-DY!
A couples weeks later, I found a mark that I felt represented Mapsense the best utilizing all the words they had mentioned and more.
After some rough sketches to get the idea across, I create a grid system to assist in drawing the mark. I wanted to be sure that each angle and corner were accurate and consitent with the other. Since Mapsense lives in the tech industry, creating a mark that has a fair share of logic and math behind it was something I was really looking forward to creating.
I created grid lines and ellipses that were either the same exact size as the others or increased or decreased in 10% ratios. It was quite the ride, but it really helped make the mark feel balanced.
A Vault: A heavy mark housing a handful of different meanings.
Global: Mountains are represented all over the world and adhere to maps in general.
Data: Data is infinite. This mark hints towards an infinity sign.